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Family Helps LGBTQ Kids Prepare for Pride in Refreshing New Sprite Ad

"You’re not alone."

Thirsty for a good cry?

Sprite Argentina has released a heartwarming new ad that shows supportive family and friends helping LGBTQ loved ones get ready for a Pride parade.

A mother helps her genderqueer child put on makeup. A young trans man has help putting on a chest binder. An older woman playfully helps her grandson into his drag outfit. Children paint a Pride flag for a lesbian relative and her girlfriend. At the end, a proud father watches as his son joins the Pride festivities with his boyfriend.

The message "Orgullo: Lo que sentís cuando alguien que querés elige ser feliz" translates to "Pride: What you feel when someone you love chooses to be happy." The slogan, "No Estas Solx," means "You’re not alone." Fittingly, Rogers & Hammerstein’s "You’ll Never Walk Alone" from Carousel plays throughout the commercial.

The Coca-Cola Company-owned soda brand released the ad timed to last weekend’s Buenos Aires Pride, known as Marcha de Orgullo. The 28th annual Buenos Aires Pride celebration was attended by an estimated 300,000 people, including Estanislao Fernàndez, drag queen son of Argentina’s new President-elect, Alberto Fernàndez.

Watch the Sprite ad below.

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